for the present brief i chose to explore reconfigure and see what graphic communication design tools i could use to reconfigure the song happy talk. specifically the captain sensible version.
i feel like this song has already gone through the reconfiguration process, originally its a song from south pacific gone through all of these covers and ultimately ended up with this version with an ex punk with a parrot on a fake beach, that presents an idea of utopia or dystopia depending on how you look at it.
i think i over-focussed on concept with this brief taking the idea of the lyrics and not focussing on the form and information i had infront of me.
i made the sun graphic with the repetition of the words happy talk over and over because of the opening lyrics, happy talk keep talking happy talk. i made some print plans on book and wrote a manifesto about being happy which i think was quite naive. i’m not sure that a manifesto was the right medium for my message. possibly the formal nature of a manifesto doesn’t lend itself to the light-hearted nature of the idea i was trying to portray.
i proposed a card game as a way of generating new work. the idea behind the scarf was to think about identity but i think at this point the project has got confused.
i decided to not take any of these iterations any further and used collage to reset the project, i created the collage of the fake utopia with palm trees in pots to explore this idea of paradise and universal happiness.